Design Thinking can be applied to all kinds of problems. But, just like humans, problems are often messy and complex, and need to be faced with tact, humour, and some serious creative thinking. That’s where our approach comes in.
Different points of view are key in coming up with new solutions. Design Thinking methods become a shared language for groups to navigate the ups and downs of messy challenges.
Complex and ambiguous problems engender uncertain and unclear solutions. It’s important to give ourselves opportunities to experiment, take creative risks, and fail. There can be no success without failure, and failure is only a matter of perspective.
We’ll put ourself in other people’s shoes or problem and think from their perspectives what the problem is.
We’ll ask questions.
What is the problem? Who is it for?
We’ll have holistic conversations to engage with not only one but multiple people and aim to understand what their situation is actually like.
We’ll stay unbiased.
We won’t impose what we think the problem is or the solution. We’ll be open-minded to find something we weren’t expecting.
The 5-step Design Thinking process:
1. Empathize: Practice several techniques to achieve deep customer understanding
and synthesize research findings to hone in on key insights
2. Define: Discuss some of the cognitive biases that contribute to the power of typical problem framing and present different ways to frames problem. Once informed by insights we’ll reshape them to open up new paths for thinking, redefine problems, and identify areas of opportunity.
3. Ideate: We’ll explore various approaches to innovative thinking and a wide range of techniques for idea generation.
4. Prototype: We’ll review the critical role that prototyping, experimenting, and iteration play in the development of ideas.
5. Test: As obvious as this sounds, until an idea is implemented, it remains just that - an idea. We’ll focus on tools and approaches for thinking creatively and strategically about implementing ideas and bringing ideas into reality to test them and assess them.
Years ago Damien Newman dropped a simple illustration into a proposal to convey the design process to a client. It was meant to illustrate the characteristics of the process they were to embark on, making it clear to them that it might be uncertain in the beginning, but in the end they’d focus on a single point of clarity.
Innovative problem solving and Design Thinking can be learned through experience.
Design Thinking allows the development of basic skills in creative problem solving. This process provides key skills such as the ability to gain deep insights about teams and clients, define and reframe challenges, and generate solutions or alternative approaches that are more effective than those that already exist.
As innovation has become increasingly important because of the rapid evolution in products and business models, the ever more complicated world in which businesses and organizations operate, there is a need for Design Thinking skills.