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Design thinking is a human centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirement for business success.
Tim Brown, IDEO
Design thinking has a great deal to offer organization as a means to cultivate creativity and innovation in an organization. Practiced collaborative teamwork and an emphasis on more creative research tools pursuits make a powerful platform to support incremental improvements and drive innovation. Its ] value is indisputable: it continues to be a useful tool to help understand and face challenges in which analytical approaches have proved insufficient.

Design thinking solves problems through a series of creative approaches, using methods that are not immediately obvious to obtain ideas and then play with them, model them, test them and give them life. It can be playful and invigorating, yet because of its unpredictable nature it is often uncomfortable for those used to direct results and logical, anticipated means. We make this process fun and comfortable as we lay out references based on brain research.

We build on methods from across the field of design to create learning experiences that help people unlock their creative potential and apply it to the world. Design thinking invites us to think outside the box, challenging us to trust new methods, embrace change and adopt paradox.

Even if situations or statements seem absurd, impossible or contradictory at first, when properly completed, make no mistake: the design process is strategic. Its inclusive and multidisciplinary approaches leverage your strengths, wisdom and natural creativity to develop new solutions.

Design thinking training provides professionals with:
1. Inspiration conducive to the development of their activities and projects
2. Essential Skills to meet the challenges of tomorrow
3. The astonishing strength of a network of trained and knowledgeable
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Design Thinking can be applied to all kinds of problems. But, just like humans, problems are often messy and complex, and need to be faced with tact, humour, and some serious creative thinking. That’s where our approach comes in.

Different points of view are key in coming up with new solutions. Design Thinking methods become a shared language for groups to navigate the ups and downs of messy challenges.

Complex and ambiguous problems engender uncertain and unclear solutions. It’s important to give ourselves opportunities to experiment, take creative risks, and fail. There can be no success without failure, and failure is only a matter of perspective.

Let us help you open doors to new ways of framing challenges to come up with unexpected workable solutions.

We’ll Listen.
We’ll put ourself in other people’s shoes or problem and think from their perspectives what the problem is.

We’ll ask questions.
What is the problem? Who is it for?
We’ll have holistic conversations to engage with not only one but multiple people and aim to understand what their situation is actually like.

We’ll stay unbiased.
We won’t impose what we think the problem is or the solution. We’ll be open-minded to find something we weren’t expecting.

The 5-step Design Thinking process:

1. Empathize: Practice several techniques to achieve deep customer understanding
and synthesize research findings to hone in on key insights

2. Define: Discuss some of the cognitive biases that contribute to the power of typical problem framing and present different ways to frames problem. Once informed by insights we’ll reshape them to open up new paths for thinking, redefine problems, and identify areas of opportunity.

3. Ideate: We’ll explore various approaches to innovative thinking and a wide range of techniques for idea generation.

4. Prototype: We’ll review the critical role that prototyping, experimenting, and iteration play in the development of ideas.

5. Test: As obvious as this sounds, until an idea is implemented, it remains just that - an idea. We’ll focus on tools and approaches for thinking creatively and strategically about implementing ideas and bringing ideas into reality to test them and assess them.

Years ago Damien Newman dropped a simple illustration into a proposal to convey the design process to a client. It was meant to illustrate the characteristics of the process they were to embark on, making it clear to them that it might be uncertain in the beginning, but in the end they’d focus on a single point of clarity.

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Innovative problem solving and Design Thinking can be learned through experience.

Design Thinking allows the development of basic skills in creative problem solving. This process provides key skills such as the ability to gain deep insights about teams and clients, define and reframe challenges, and generate solutions or alternative approaches that are more effective than those that already exist.

As innovation has become increasingly important because of the rapid evolution in products and business models, the ever more complicated world in which businesses and organizations operate, there is a need for Design Thinking skills.

Find out how you can benefit from Design Thinking. Contact us today.

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