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Play is the highest form of research.
Albert Einstein
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Artists and business leaders share many tactics.
Both have a vision, formulate an ideal, navigate chaos and the unknown, and finally produce a new construct.

Art creates a bonding experience that facilitates collaboration and accelerates the ability get to the heart of a problem. Images illustrate how differently we see things, and helps us appreciate that many points of view contribute to the whole.

Making art is a great and pleasurable way to see limiting beliefs and paradigms. It can teach us about leadership, empathy, ambiguity, paradox, change, courage, and creativity. It makes sense therefore to learn principles and practices from the world of arts and apply them to business. Plus, it’s fun!

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Often thought as a waste of time, rest and playfulness is bypassed; yet, play is the bedrock for creativity and rejuvenation.  Playfulness fuels our imagination with new ways of looking at things because it uses the right side of the brain and gives it some space to tap into our unconscious.

Creativity is a core competency for leaders and managers, and a crucial component of the innovation equation. Creativity requires whole-brain thinking; right-brain imagination, artistry and intuition, plus left-brain logic and planning.

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Creativity is essential because it is at the heart of innovation, and innovation is a growth driver, therefore, a business imperative. Art and creative play

  • Help individuals and teams get out of mental ruts
  • Incite greater problem solving skills through holistic thinking
  • Assist focus and communication
  • Foster integration of work-life balance and wellness

Primary sources of creativity are paradox, disruption and imbalance - things organizations fear most. This hasn’t stopped 3M, Frito-Lay, and Texas Instruments; they have introduced systematic creativity activities into their training and production processes with outstanding results. 
Frito-Lay, reported documented cost savings over a four-year period of almost $600 million due to their creativity training programs. Morrison, 1997 - cited in 101 Activities for Teaching Creativity and Problem Solving, by Arthur VanGundy, 2005 
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Too often we find ourselves overly busy and disconnected to who we truly are.
As we get overwhelmed we lose our delight and ingenuity; the very skills that we need to be creative in our lives.

Find out how you can benefit from some creativity time.
Contact us today.

“ I would like to tell you that I very much enjoyed your event and that I wouldn’t change a thing. I felt it was a great woman bonding experience and it was empowering.... I feel the more I will use my creativity and let my boundaries down that good things will come. Let me know if there will be similar events in the future I would gladly attend.”
Valerie P., Project Coordinator